The Advantage of Compact but Mighty Marketing Teams.

From city office spaces to cosy at-home offices, our current way of working is creating a new kind of revolution—one that’s transforming the way businesses approach marketing. The question we keep hearing: Does size really matter when it comes to marketing teams? 

As businesses increasingly recognise the need for agility and bespoke solutions, the allure of big agencies with their expansive teams and flashy offices is being questioned. And as face-time is becoming more illusive, and societal pressure is on us to ‘play it safe,’ bringing together internal teams and wrangling a diluted agency roster to tackle real problems is becoming increasingly difficult. 

Therefore, the question is, where do you go if you need to shift the needle? This question is driving a shift towards compact, powerful marketing collectives and represents a growing industry trend that we at The Point champion wholeheartedly. 

✨ The changing tide of agency dynamics

Shifts in the market have brought the debate between large network agencies and smaller marketing firms to the forefront. And although this isn’t new news, it feels as though the shift is becoming more of a reality. 

In the article “Are we in the age of the post-agency agency?” by Sam Anderson, for The Drum, industry leaders explore the evolving identity of marketing agencies in today’s landscape. Anderson brings to light the opinions of various executives who unanimously indicate that the traditional agency model needs modernising.

James Coulson of Kepler asserts that clinging to traditionalism equates to having one’s “head in the sand.” He emphasises the necessity for agencies to evolve, 

offering a blend of media, creative, and consultancy services centred on insights.

Ryan Green of Coegi notes that while the term ‘agency’ may be falling out of favour, the need for outsourced marketing services is not. The complexity of modern marketing necessitates strategic partnerships where agencies provide value by solving problems and increasing profitability.

These insights reveal a clear trend: agencies are transcending traditional boundaries, becoming hybrids of consultants, strategic partners, and creative providers. With the right team, they should no longer be seen as mere executors but as integral components of their client’s teams, influencing marketing, business strategy, and product development.

✨ Bulky agencies: A closer look at the pitfalls

Large network agencies are often seen as the go-to solution for marketing needs, but beneath the surface, there are inherent challenges:

1. High overheads, higher costs: Big agencies carry the weight of substantial overheads, inevitably passed down to clients.
2. Less flexibility, slower turnaround: Layered hierarchies in big firms can stifle creativity and delay project completion.
3. One-size-fits-all approach: Big agencies often recycle strategies across clients, sacrificing the bespoke touch.
4. Biased strategies to cover head count: With an army of specialised teams to sell, their response is often tailored to suit their needs over the clients. 

✨ The compact advantage: Why smaller teams are leading the charge

In contrast, compact marketing teams such as ours at The Point are rewriting the narrative:

1. Agility and adaptability: We pivot quickly in response to shifts, ensuring your marketing remains relevant and effective.
2. Personalised attention: Our clients are not just another account number; they receive our undivided focus from senior leaders in the business. 
3. Cost-efficiency: With lower overheads, we offer competitive pricing without compromising on quality or results.
4. Innovative thinking: Free from the confines of large agency bureaucracy, our ideas are fresh, personalised, and forward-thinking.
5. Bespoke strategies and delivery: With our vast network of delivery experts, we can recommend a plan that suits your exact needs, not just want we can sell. 

✨ Bespoke strategies from Manchester’s finest

As a leading marketing consultancy in Manchester, we specialise in marketing services tailored to each client’s unique needs. Our marketing consultation services are not only strategic but also follow through into creative execution. We pride ourselves on being a marketing consultation agency that brings client-centric solutions to the table.

✨ Bullet-proof benefits of a lean marketing team

• Customised solutions: No cookie-cutter campaigns. Every strategy is bespoke, and the delivery team is built around your needs. 
• Brave and bold responses: We don’t believe in playing it safe. Our bold approach and big ideas will shift the needle. 
• Direct access to experts: Work directly with senior-seasoned marketers from start to finish. 
• Streamlined processes: Efficiency is our mantra. Expect lean processes that deliver maximum impact.
• Diverse skill sets: Our team is a melting pot of expertise, from digital to traditional, fashion to fintech.

We invite you to experience the unparalleled benefits of working with a compact, dynamic marketing team, whether you’re a CEO witnessing competitors gaining ground, a CMO at a scale-up needing to amplify your activity quickly or part of a sales and marketing team striving for better harmony and results. 

Don’t let your business get lost in the shuffle of large, impersonal agencies. For a marketing journey that is unique and vibrant, reach out to us. Let’s craft a narrative that not only tells your story but propels your business to new heights.

Contact us today—where strategy meets substance, and your marketing truly gets to the point.