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stand out for all the
right reasons

branding services

BRANDING

Beautiful brands don’t appear overnight.

Successful brands get under the skin of the target audience and speak to them in a way no one has done before. If you're looking to develop instantly recognisable branding that stands out amongst your competitors, we've got the tools.

Our approach to branding is as much about business as it is about beauty.

How we do it.

It all starts at our strategy, we take this work then enlist one of our amazing brand design partners, and start to work on making it come to life.

Our process is like expensive tupperware: watertight. From briefing to delivery, you’ll see the vision come to life, bringing all key stakeholders along throughout.

BRAND
GUIDELINES
    • Mission & vision – At its core, the mission and vision of your business sets your goals and aspirations for the future. These, along with a consistent brand identity, means your internal teams, clients, customers and partners are all aligned on who you are, and where you’re going. Building trust, authority and longevity.
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    • Brand identity – We create an identity that is truly yours and makes you stand out from the crowd. Using proven methodologies, and the strategy to inform and give purpose to the identity we create. A consistent identity gives a clear message to every customer at every touchpoint.
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    • Logo development – We develop logo designs with market research as the foundation, and down right snazzy artistic choices on the surface, to create one that truly represents you as a business, so you stand out for all the right reasons.
BRAND
TOOLKITS
  • Graphics & icons – To help your brand make waves, we create striking visuals that you can use across the board. This creates a unique and memorable user experience for your prospective customers, adding to memorability. 
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  • Colours & fonts – Both elements help set the mood of your brand and evoke emotion from your audience. If the thought of aligning corporate with Comic Sans gives you the fear, then you know exactly why it’s a crucial element of branding *shudder*. We’ll steer you clear of Wingdings and recommend fonts fit for purpose. 
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  • Imagery – We know you’ve heard it a million times, but pictures really do say 1000 words. Your image selection creates a strong first impression on your audience. Ensuring they align with the tone of your brand helps to generate authority at breakneck speed, keeping your audience engaged. 
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  • Execution examples – At this stage of your brand development, we’ll create a bank of example executions, that will help set the tone for the future. This way, anything you want to create down the line will have a starting point, to help keep things consistent and looking tip-top.
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BRAND
TEMPLATES
  • Document templates – Once we’ve made the magic with your branding, we know you’ll want to show it off wherever possible. From Word Documents to PowerPoints, we design templates that your entire business can use, to keep you looking sweet.
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  • Content templates –These can be used across all of your social platforms, blogs, written content and more, and will be created in the correct dimensions, so you can sleep easy knowing that no matter the author, your brand remains harmonious 
OUR BLOG
SOME CRACKING BRAND CONTENT
Posted by sophieatthepoint
13th January 2023
Brand4 min read

5 Points to Consider when Branding or Rebranding

As a brand, it’s important to stand out for all the right reasons. Finding the balance between product positioning, speaking to your customers needs and representing who you are as…

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Posted by sophieatthepoint
15th March 2023
Brand, Content, Digital Marketing, Strategy, Uncategorized6 min read

All About Laura: Founder of The Point Consultancy

We recently forced Laura Bell to take a moment out of her busy schedule to answer a few questions about The Point. We sat her on the therapist’s couch and…

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Posted by sophieatthepoint
27th March 2023
Brand5 min read

The Art of Branding: 5 USP’s to consider when positioning your brand

Brand positioning is the art of getting your brand to live rent-free in consumers’ heads. The aim of all brands is to be favourable, valuable and credible. If you can…

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Posted by sophieatthepoint
2nd September 2022
Brand3 min read

Just your type(ography)

Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. It has been an essential aspect of communication for centuries, playing…

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Posted by sophieatthepoint
9th September 2022
Brand3 min read

Going Logo, Down in Acapulco.

Logos are one of the most important aspects of a brand’s visual identity. A well-designed logo can help to create a strong brand identity and build trust with customers. In…

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OUR WORK
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our work
Brand & Content & Digital Marketing & Strategy

LanciaConsult

Brand & Content & Digital Marketing & Strategy

Mirai Talent

Brand & Digital Marketing & Strategy

Yan Tan

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