A look at the pros and cons through the 4-step content development process. After a stimulating networking event with the Greater Manchester Chamber of Commerce, where we were treated to…
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In the world of business, not every challenge demands the might of an entire army. Sometimes, what you need is a swift, specialised force—the equivalent of the Special Forces in…
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Why Investing in Organic Growth Can Fuel Long-Term Success During challenging times like these, marketing can often be relegated to the backseat, viewed as a non-essential expense that can easily…
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How do you only get sold what you need, not what the agency has to sell? Since I joined The Point Consult, it has been refreshing to be in a…
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The Advantage of Compact but Mighty Marketing Teams. From city office spaces to cosy at-home offices, our current way of working is creating a new kind of revolution—one that’s transforming…
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A Hub for Innovation and Strategy Digital marketing in Manchester is more than a trend; it is the lifeblood flowing through the city’s business veins, marking Manchester as a standout…
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This week we’re honing in on sustainable marketing. What is sustainable marketing you ask? It’s a marketing approach that aims to promote environmentally and socially responsible products, services, and practices. …
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Brand positioning is the art of getting your brand to live rent-free in consumers' heads. The aim of all brands is to be favourable, valuable and credible. If you can…
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We recently forced Laura Bell to take a moment out of her busy schedule to answer a few questions about The Point. We sat her on the therapist's couch and…
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We know that each social media platform is a complex beast that follows its own set of rules. Luckily for us, we feel the algorithm and the rhyme, get on…
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