3 Signs Your Marketing Strategy Is Slowing You Down
When growth slows, it’s easy to point fingers at sales, operations, or product. But often, the real issue is hiding in plain sight: your marketing strategy. If you’re a scale-up trying to grow faster, attract better customers, or stand out to investors, your marketing should be driving the business forward, not keeping it stuck in […]
The Point of It All – What We Stand For
At The Point Consult, we don’t do fluff. We’re a marketing consultancy that drives results. But, “they all say that”, I hear your cry. We know, we’ve done the research. But we can confidently say, we do it differently. Born in Manchester and operating globally through our UK and Singapore offices, we partner with ambitious […]
12 Weeks Postpartum and Running a Business (Send Help)
A Raw Look at Life as a Founder Mum Hello world, I write this as I sit in my garden on an unusually hot May day, laptop on my knee, and my beautiful 12-week-old daughter staring at me from the £35 swinging chair I bought to buy myself 20 minutes of quiet. It’s working. Thank […]
Is AI Creating Bottlenecks in the Creative Content Process?
A look at the pros and cons through the 4-step content development process. After a stimulating networking event with the Greater Manchester Chamber of Commerce, where we were treated to an insightful live demo of Microsoft’s Co-Pilot AI platform, it got me thinking about the pros and cons of AI in content marketing, especially when […]
The Special Forces Approach to B2B Marketing: When You Need Specialised Expertise Instead of an Army
In the world of business, not every challenge demands the might of an entire army. Sometimes, what you need is a swift, specialised force—the equivalent of the Special Forces in the military. This concept holds true in the realm of B2B marketing, where strategic problems often require precision, expertise, and efficiency. In this blog, we’ll […]
Marketing? Not Just a Nice-to-Have for Smaller Businesses
Why Investing in Organic Growth Can Fuel Long-Term Success During challenging times like these, marketing can often be relegated to the backseat, viewed as a non-essential expense that can easily be cut from budgets. However, this perspective can be detrimental to the long-term success of smaller businesses. While the allure of quick wins and shortcuts […]
In the agency world, what is speciality bias? And as a client, how do you avoid it?
How do you only get sold what you need, not what the agency has to sell? Since I joined The Point Consult, it has been refreshing to be in a position where we can shape the business around the current demands in the market. As budgets tighten and technology takes over, having the flexibility to […]
Why Size Matters
The Advantage of Compact but Mighty Marketing Teams From city office spaces to cosy at-home offices, our current way of working is creating a new kind of revolution—one that’s transforming the way businesses approach marketing. The question we keep hearing: Does size really matter when it comes to marketing teams? As businesses increasingly recognise the […]
Digital Marketing In Manchester
A Hub for Innovation and Strategy Digital marketing in Manchester is more than a trend; it is the lifeblood flowing through the city’s business veins, marking Manchester as a standout for marketing consultancy. The city is not only keeping pace with digital marketing evolution but is also a defining force in shaping its future, offering […]
What is Sustainable Marketing?
This week we’re honing in on sustainable marketing. What is sustainable marketing you ask? It’s a marketing approach that aims to promote environmentally and socially responsible products, services, and practices. The generational shift, coupled with a growing concern for the environment and social responsibility, means sustainable marketing is becoming increasingly important for businesses to stay […]