This week we’re honing in on sustainable marketing. What is sustainable marketing you ask? It’s a marketing approach that aims to promote environmentally and socially responsible products, services, and practices. …
Read MoreBrand positioning is the art of getting your brand to live rent-free in consumers' heads. The aim of all brands is to be favourable, valuable and credible. If you can…
Read MoreWe recently forced Laura Bell to take a moment out of her busy schedule to answer a few questions about The Point. We sat her on the therapist's couch and…
Read MoreWe know that each social media platform is a complex beast that follows its own set of rules. Luckily for us, we feel the algorithm and the rhyme, get on…
Read MoreHave you (Stevie) Wondered why SEO is a key part of marketing strategy? It creates long term return on investment vs short term wins. As a company, the most important aspect…
Read MoreAs a brand, it’s important to stand out for all the right reasons. Finding the balance between product positioning, speaking to your customers needs and representing who you are as…
Read MoreMarket research is a crucial component of any business strategy, as it helps businesses to better understand their target customers, competitors, and the overall market landscape. By gathering and analysing…
Read MoreIn today's fast-paced world, mobile devices have become an integral part of our daily lives. People use their smartphones and tablets to access the internet more than ever before. This…
Read MoreLead generation is the process of identifying, attracting, and nurturing potential customers for your business. It is a critical component of any marketing strategy as it allows businesses to build…
Read MoreLogos are one of the most important aspects of a brand's visual identity. A well-designed logo can help to create a strong brand identity and build trust with customers. In…
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