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The Art of Branding: 5 USP’s to consider when positioning your brand

Brand positioning is the art of getting your brand to live rent-free in consumers' heads. The aim of all brands is to be favourable, valuable and credible. If you can…

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All About Laura: Founder of The Point Consultancy

We recently forced Laura Bell to take a moment out of her busy schedule to answer a few questions about The Point. We sat her on the therapist's couch and…

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Our Top 5 Tips for Video Content

We know that each social media platform is a complex beast that follows its own set of rules. Luckily for us, we feel the algorithm and the rhyme, get on…

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Why SEO is a key part of your strategy

Have you (Stevie) Wondered why SEO is a key part of marketing strategy? It creates long term return on investment vs short term wins. As a company, the most important aspect…

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5 Points to Consider when Branding or Rebranding

As a brand, it’s important to stand out for all the right reasons. Finding the balance between product positioning, speaking to your customers needs and representing who you are as…

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