Is AI Creating Bottlenecks in the Creative Content Process?

A look at the pros and cons through the 4-step content development process. After a stimulating networking event with the Greater Manchester Chamber of Commerce, where we were treated to an insightful live demo of Microsoft’s Co-Pilot AI platform, it got me thinking about the pros and cons of AI in content marketing, especially when […]
The Special Forces Approach to B2B Marketing: When You Need Specialised Expertise Instead of an Army

In the world of business, not every challenge demands the might of an entire army. Sometimes, what you need is a swift, specialised force—the equivalent of the Special Forces in the military. This concept holds true in the realm of B2B marketing, where strategic problems often require precision, expertise, and efficiency. In this blog, we’ll […]
Marketing? Not Just a Nice-to-Have for Smaller Businesses

Why Investing in Organic Growth Can Fuel Long-Term Success During challenging times like these, marketing can often be relegated to the backseat, viewed as a non-essential expense that can easily be cut from budgets. However, this perspective can be detrimental to the long-term success of smaller businesses. While the allure of quick wins and shortcuts […]
In the agency world, what is speciality bias? And as a client, how do you avoid it?

How do you only get sold what you need, not what the agency has to sell? Since I joined The Point Consult, it has been refreshing to be in a position where we can shape the business around the current demands in the market. As budgets tighten and technology takes over, having the flexibility to […]
Why Size Matters

The Advantage of Compact but Mighty Marketing Teams From city office spaces to cosy at-home offices, our current way of working is creating a new kind of revolution—one that’s transforming the way businesses approach marketing. The question we keep hearing: Does size really matter when it comes to marketing teams? As businesses increasingly recognise the […]
Digital Marketing In Manchester

A Hub for Innovation and Strategy Digital marketing in Manchester is more than a trend; it is the lifeblood flowing through the city’s business veins, marking Manchester as a standout for marketing consultancy. The city is not only keeping pace with digital marketing evolution but is also a defining force in shaping its future, offering […]
All About Laura: Founder of The Point Consultancy

We recently forced Laura Bell to take a moment out of her busy schedule to answer a few questions about The Point. We sat her on the therapist’s couch and got to the bottom of what motivated her to start her own digital marketing consultancy business, then hypnotised her into spilling the beans on insider […]
Why is Market Research Important?

Market research is a crucial component of any business strategy, as it helps businesses to better understand their target customers, competitors, and the overall market landscape. By gathering and analysing data on customer behaviour, industry trends, and market dynamics, businesses can make informed decisions and create effective marketing campaigns. Here are some key reasons why […]
Making the most of Lead Generation?

Lead generation is the process of identifying, attracting, and nurturing potential customers for your business. It is a critical component of any marketing strategy as it allows businesses to build a list of qualified prospects and convert them into paying customers. The goal of lead generation is to create a pipeline of potential customers who […]