70% of Leaders Say
"We’re Stretched Thin"
Founded in Manchester with global roots, we’re the perfect mix of no-nonsense Northern spirit and worldly wise.
We asked.
You answered.
To make sure we understood what’s what, we asked the people doing it. From CMOs of Global Enterprises to Founders and Investors, we asked, “What’s your biggest marketing challenges?”
70% Stretched Thin
From CMOs to founders, 70% of respondents revealed that their internal marketing teams are overstretched, lacking the necessary bandwidth and skills to focus on growth. This limitation hinders their ability to take on new projects or implement transformative marketing strategies.
65% Integration Challenges
A common struggle was the difficulty of integrating specialised skills into a unified marketing strategy. While they may have access to various niche experts, the real challenge lies in connecting the dots.
60% Need Senior Experts
60% of respondents noted a gap in senior marketing expertise within their existing teams. Many have found that agency resources are often too junior or inexperienced to tackle complex marketing strategies effectively.
Here’s what
we learnt.
Source: The Point CMO Research, 2024
Source: The Point CMO Research, 2024
75% Value High-Quality Expertise
When asked what they valued most, 75% of respondents pointed to the importance of flexible, high-quality marketing solutions. They appreciated that our model offers top-tier talent and practical, effective strategies at competitive prices.
80% Prefer Plug-and-Play Solutions
80% of respondents favoured a plug-and-play approach that allows them to access specialised marketing expertise when needed, without the burden of long-term commitments.
70% Seek Cost-Effective Solutions
Affordability is a key concern, particularly for high-growth and investment-backed firms. 70% of those surveyed valued our cost-effective model and fractional CMO offerings as smart alternatives to costly, traditional marketing methods.
OUR DIRECTORS
Laura Bell
Before founding The Point in 2020, Laura was the Managing Director of Gyro APAC in Singapore, growing it into Asia Pacific’s leading B2B creative agency. Previously, she held senior roles at JD Sports Group and top London agencies.
Simon Cholmeley
Simon founded Novus Group in Singapore, transforming it into one of Asia’s top creative content agencies before its acquisition by Dentsu. He now leverages his experience to help high-growth companies achieve their goals through strategic marketing.
our mission
Is to make marketing matter again.
our vision
To be the go-to marketing firm for high-growth businesses looking to do good work, that works.
our values
Agility
Quick to respond and deliver on your needs.
Expertise
Deep industry knowledge applied practically.
Value
High-quality solutions without the hefty price tag.
Access
To a network of top creative minds and cutting edge tech
OUR advisors
Our team of Advisors includes industry heavyweights from marketing, investment, and tech.
Nick Waters
During an extensive agency career Nick held senior management roles at WPP and Dentsu, including CEO Dentsu Asia Pacific and Chair Dentsu UK. He is currently Group CEO Ebiquity Plc.
Kieran Vye
Kieran was the founding partner and CEO of Asia’s leading B2B advertising agency, which was acquired by the global network Dentsu. He now acts as an advisor and investor across multiple ventures.
Nick Conway
Nick is an experienced entrepreneur and CEO with experience leading high-growth ventures. He has driven success for both private equity-backed businesses and his own ventures across the UK, Middle East, Asia, and the Americas.
Joanna Catalano
Joanna is a seasoned CEO and CGO with extensive board-level experience. Formerly with Google, she is a highly respected coach and advisor, bringing leadership expertise across global marketing and tech sectors.
Alex Oakden
Alex is a seasoned technology executive with over a decade of experience, including key roles at Google. He specialises in building efficient tech stacks for global clients, helping businesses optimise their digital infrastructure.