In the agency world, what is speciality bias? And as a client, how do you avoid it?
How do you only get sold what you need, not what the agency has to sell? Since I joined The Point Consult, it has been refreshing to be in a…
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How do you only get sold what you need, not what the agency has to sell? Since I joined The Point Consult, it has been refreshing to be in a…
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The Advantage of Compact but Mighty Marketing Teams. From city office spaces to cosy at-home offices, our current way of working is creating a new kind of revolution—one that’s transforming…
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A Hub for Innovation and Strategy Digital marketing in Manchester is more than a trend; it is the lifeblood flowing through the city’s business veins, marking Manchester as a standout…
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This week we’re honing in on sustainable marketing. What is sustainable marketing you ask? It’s a marketing approach that aims to promote environmentally and socially responsible products, services, and practices. …
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Brand positioning is the art of getting your brand to live rent-free in consumers' heads. The aim of all brands is to be favourable, valuable and credible. If you can…
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We recently forced Laura Bell to take a moment out of her busy schedule to answer a few questions about The Point. We sat her on the therapist's couch and…
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We know that each social media platform is a complex beast that follows its own set of rules. Luckily for us, we feel the algorithm and the rhyme, get on…
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Have you (Stevie) Wondered why SEO is a key part of marketing strategy? It creates long term return on investment vs short term wins. As a company, the most important aspect…
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As a brand, it’s important to stand out for all the right reasons. Finding the balance between product positioning, speaking to your customers needs and representing who you are as…
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