All About Laura: Founder of The Point Consultancy
We recently forced Laura Bell to take a moment out of her busy schedule to answer a few questions about The Point. We sat her on the therapist’s couch and got to the bottom of what motivated her to start her own digital marketing consultancy business, then hypnotised her into spilling the beans on insider […]
5 Points to Consider when Branding or Rebranding
As a brand, it’s important to stand out for all the right reasons. Finding the balance between product positioning, speaking to your customers needs and representing who you are as a business, can be a tricky one to land. We’ve highlighted five things to consider when creating or refreshing your brand, in order to ensure […]
Making the most of Lead Generation?
Lead generation is the process of identifying, attracting, and nurturing potential customers for your business. It is a critical component of any marketing strategy as it allows businesses to build a list of qualified prospects and convert them into paying customers. The goal of lead generation is to create a pipeline of potential customers who […]