Have you (Stevie) Wondered why SEO is a key part of marketing strategy? It creates long term return on investment vs short term wins. As a company, the most important aspect of your business is finding and engaging with your target audience. Search Engine Optimisation is the holy grail of tools to get you there more effectively, creating trust and authority in your brand.
With an effective SEO strategy in place, you can make your brand more visible on the SERPs, equating to more traffic to your website. Although it’s not a quick-fix that will increase conversions or leads overnight, it’s a practice that will guarantee steadily increasing engagement with your products and/or services.
Keywords are the pinnacle of SEO, they bridge the gap between what your audience is trying to find, and the content you provide that details how you fulfil their needs with your product offering or services.
Ensuring your website contains relevant information regarding your business offering, and using language that the average search engine user would utilise in order to find you among thousands of other websites that provide something similar.
Search Engine Marketing (PPC, Paid Social):
As well as organic SEO, you may want to invest in Pay-Per-Click advertising, which allows you to bid for placements within a search engine’s sponsored links. You only pay for the clicks you generate, so it’s the perfect ad option for any budget!
If you’re seeking to increase traffic to your website. Hoping to improve your product sales, or generate more leads, investing in your SEO strategy is a great starting block that’ll allow you to see a steady increase in brand awareness the longer you have it in place.
To learn more about how we can help you kickstart your SEO journey, or if you’re looking to get a second opinion on the effectiveness of your current strategy, get in touch with us!