Is AI Creating Bottlenecks in the Creative Content Process?
A look at the pros and cons through the 4-step content development process. After a stimulating networking event with the Greater Manchester Chamber of Commerce, where we were treated to an insightful live demo of Microsoft’s Co-Pilot AI platform, it got me thinking about the pros and cons of AI in content marketing, especially when […]
All About Laura: Founder of The Point Consultancy
We recently forced Laura Bell to take a moment out of her busy schedule to answer a few questions about The Point. We sat her on the therapist’s couch and got to the bottom of what motivated her to start her own digital marketing consultancy business, then hypnotised her into spilling the beans on insider […]
Our Top 5 Tips for Video Content
We know that each social media platform is a complex beast that follows its own set of rules. Luckily for us, we feel the algorithm and the rhyme, get on up, it’s video time! 1. Keep it short and sweet According to Influencer Marketing Hub, 73% of consumers prefer short-form videos, which means keeping your content […]