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The Art of Branding: 5 USP’s to consider when positioning your brand

Brand positioning is the art of getting your brand to live rent-free in consumers' heads. The aim of all brands is to be favourable, valuable and credible. If you can…

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All About Laura: Founder of The Point Consultancy

We recently forced Laura Bell to take a moment out of her busy schedule to answer a few questions about The Point. We sat her on the therapist's couch and…

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