On a mission to deliver outstanding service levels, help change negative perceptions of the recruitment industry and become the UK’s number one recruitment company to work for, Mirai’s founders, recognised that in a dated and busy industry, it was time to stand out.
Level up the Mirai brand and marketing activity so they stand out in the recruitment market. Building up their recognition and reputation in the industry by becoming known for their value of people whether it’s their partners, candidates or team. Helping them to build a positive culture from the inside out, that demonstrates their values.
A deep dive into the audience and market, helped us define the brand positioning and deliver a marketing strategy that represents the people behind the business and what Mirai it stands for. We delivered a vibrant and meaningful brand along with a full suite of marketing materials that will support Mirai on their mission to build the future of tech talent.
> Strategy
> Brand
> Content: Blogs, Social Media, Documents
> Digital Marketing: Website, SEO, CRM