Address :
Beehive Lofts, Beehive Mill, Jersey St, Ancoats, Manchester M4 6JG

Kamet Capital

The brief

Since its inception in 2017, Kamet Capital Partners has swiftly grown from a single to multi-family office. Located in Singapore and serving families across Asia Pacific, Kamet Capital Partners has established a unique niche catering to young, dynamic, first-generation entrepreneurs seeking genuine advice, superior service, and a fresh approach to asset management.

As part of their ongoing success and efforts to cement their position in the region, they sought an elevated brand identity and enhanced web presence. The rebrand was to resonate with their audience—a new generation of clients—while reflecting a premium yet relatable service.

Our task

Our task encompassed several strategic objectives. Firstly, we aimed to elevate Kamet Capital Partners' brand identity to resonate effectively with their target demographic of young, dynamic, first-generation entrepreneurs. Enhancing their recognition and reinforcing their reputation for delivering exceptional results formed the core of our branding efforts.

We also sought to create a robust web presence that would be capable of adapting and evolving in tandem with their growth, ensuring Kamet Capital Partners stayed relevant and engaging. Lastly, we were tasked to ensure that the brand showcased itself in the best light to potential clients researching and evaluating family offices.

Our approach

To meet these objectives, we focused on the unique aspects of Kamet Capital Partners: their foundation by and for entrepreneurial families, their proven track record of delivering innovative results, their team of expert advisors with diverse skill sets and backgrounds, their understanding of the modern-day founder, and their ambitious growth plans.

We developed a brand identity that set them apart in the industry, specifically targeting a younger, modern-day investor demographic. The creation of a website allowed for showcasing of their unique funds and the wealth of business knowledge they possess.

We also provided a comprehensive brand toolkit that included document templates, pitch documents, and social media templates. This ensured a consistent, professional, and distinctive brand image across all touchpoints.

> Strategy
> Brand
> Content:
Blogs, Social Media, Documents

Laura and her team were a joy and easy to work with - always open and responsive to feedback, yet pragmatic and ready with client-friendly advice. It was critical that she took the time to get to get to know us and kept returning to those roots and our firm's DNA in the creative and production process. The experience would not be complete without a few twists and change of briefs, but the team's professionalism kept us on track.