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art of branding

The Art of Branding: 5 USP’s to consider when positioning your brand

Brand positioning is the art of getting your brand to live rent-free in consumers' heads. The aim of all brands is to be favourable, valuable and credible. If you can…

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laura bell

All About Laura: Founder of The Point Consultancy

We recently forced Laura Bell to take a moment out of her busy schedule to answer a few questions about The Point. We sat her on the therapist's couch and…

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Brand Services

5 Points to Consider when Branding or Rebranding

As a brand, it’s important to stand out for all the right reasons. Finding the balance between product positioning, speaking to your customers needs and representing who you are as…

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logo design

Going Logo, Down in Acapulco.

Logos are one of the most important aspects of a brand's visual identity. A well-designed logo can help to create a strong brand identity and build trust with customers. In…

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Just your type(ography)

Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. It has been an essential aspect of communication for centuries, playing…

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