Branding: USP’s to consider when positioning your brand
Brand positioning is the art of getting your brand to live rent-free in consumers’ heads. The aim of all brands is to be favourable, valuable and credible. If you can manage to lock-in all three, you’re in business! It’s why Heinz comes to mind when we think about beans, why we always reach for Colgate […]
All About Laura: Founder of The Point Consultancy
We recently forced Laura Bell to take a moment out of her busy schedule to answer a few questions about The Point. We sat her on the therapist’s couch and got to the bottom of what motivated her to start her own digital marketing consultancy business, then hypnotised her into spilling the beans on insider […]
5 Points to Consider when Branding or Rebranding
As a brand, it’s important to stand out for all the right reasons. Finding the balance between product positioning, speaking to your customers needs and representing who you are as a business, can be a tricky one to land. We’ve highlighted five things to consider when creating or refreshing your brand, in order to ensure […]
Going Logo, Down in Acapulco.
Logos are one of the most important aspects of a brand’s visual identity. A well-designed logo can help to create a strong brand identity and build trust with customers. In this blog post, we will explore the basics of logo design and how it impacts a brand’s success. What are the Basics of Logo Design? […]
Just your type(ography)
Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. It has been an essential aspect of communication for centuries, playing a significant role in the way we perceive and interpret information. In this blog post, we will explore the basics of typography and how it […]
Branding Services In Manchester
Manchester, a vibrant and dynamic city in the United Kingdom, boasts a unique blend of historical charm and modern innovation. The city’s commercial landscape is bustling with businesses ranging from iconic football clubs to thriving start-ups. In this competitive environment, an effective branding strategy is pivotal for standing out. This blog post explores the successful […]