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Digital Marketing In Manchester

A Hub for Innovation and Strategy Digital marketing in Manchester is more than a trend; it is the lifeblood flowing through the city’s business veins, marking Manchester as a standout…

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What is Sustainable Marketing?

This week we’re honing in on sustainable marketing. What is sustainable marketing you ask? It’s a marketing approach that aims to promote environmentally and socially responsible products, services, and practices. …

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art of branding

The Art of Branding: 5 USP’s to consider when positioning your brand

Brand positioning is the art of getting your brand to live rent-free in consumers' heads. The aim of all brands is to be favourable, valuable and credible. If you can…

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laura bell

All About Laura: Founder of The Point Consultancy

We recently forced Laura Bell to take a moment out of her busy schedule to answer a few questions about The Point. We sat her on the therapist's couch and…

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Minimalist Abstract Flower Blank

Why SEO is a key part of your strategy

Have you (Stevie) Wondered why SEO is a key part of marketing strategy? It creates long term return on investment vs short term wins. As a company, the most important aspect…

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Brand Services

5 Points to Consider when Branding or Rebranding

As a brand, it’s important to stand out for all the right reasons. Finding the balance between product positioning, speaking to your customers needs and representing who you are as…

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market research

Why is Market Research Important?

Market research is a crucial component of any business strategy, as it helps businesses to better understand their target customers, competitors, and the overall market landscape. By gathering and analysing…

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mobile optimising

Why Should You Mobile Optimise your Website?

In today's fast-paced world, mobile devices have become an integral part of our daily lives. People use their smartphones and tablets to access the internet more than ever before. This…

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The point_homepage slider

Making the most of Lead Generation?

Lead generation is the process of identifying, attracting, and nurturing potential customers for your business. It is a critical component of any marketing strategy as it allows businesses to build…

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logo design

Going Logo, Down in Acapulco.

Logos are one of the most important aspects of a brand's visual identity. A well-designed logo can help to create a strong brand identity and build trust with customers. In…

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