This week we’re honing in on sustainable marketing. What is sustainable marketing you ask? It’s a marketing approach that aims to promote environmentally and socially responsible products, services, and practices. …
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Brand positioning is the art of getting your brand to live rent-free in consumers' heads. The aim of all brands is to be favourable, valuable and credible. If you can…
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We recently forced Laura Bell to take a moment out of her busy schedule to answer a few questions about The Point. We sat her on the therapist's couch and…
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Have you (Stevie) Wondered why SEO is a key part of marketing strategy? It creates long term return on investment vs short term wins. As a company, the most important aspect…
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As a brand, it’s important to stand out for all the right reasons. Finding the balance between product positioning, speaking to your customers needs and representing who you are as…
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Market research is a crucial component of any business strategy, as it helps businesses to better understand their target customers, competitors, and the overall market landscape. By gathering and analysing…
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In today's fast-paced world, mobile devices have become an integral part of our daily lives. People use their smartphones and tablets to access the internet more than ever before. This…
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Lead generation is the process of identifying, attracting, and nurturing potential customers for your business. It is a critical component of any marketing strategy as it allows businesses to build…
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Logos are one of the most important aspects of a brand's visual identity. A well-designed logo can help to create a strong brand identity and build trust with customers. In…
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Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. It has been an essential aspect of communication for centuries, playing…
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