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What is Sustainable Marketing?

This week we’re honing in on sustainable marketing. What is sustainable marketing you ask? It’s a marketing approach that aims to promote environmentally and socially responsible products, services, and practices. …

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The Art of Branding: 5 USP’s to consider when positioning your brand

Brand positioning is the art of getting your brand to live rent-free in consumers' heads. The aim of all brands is to be favourable, valuable and credible. If you can…

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All About Laura: Founder of The Point Consultancy

We recently forced Laura Bell to take a moment out of her busy schedule to answer a few questions about The Point. We sat her on the therapist's couch and…

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Why SEO is a key part of your strategy

Have you (Stevie) Wondered why SEO is a key part of marketing strategy? It creates long term return on investment vs short term wins. As a company, the most important aspect…

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5 Points to Consider when Branding or Rebranding

As a brand, it’s important to stand out for all the right reasons. Finding the balance between product positioning, speaking to your customers needs and representing who you are as…

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Why is Market Research Important?

Market research is a crucial component of any business strategy, as it helps businesses to better understand their target customers, competitors, and the overall market landscape. By gathering and analysing…

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Why Should You Mobile Optimise your Website?

In today's fast-paced world, mobile devices have become an integral part of our daily lives. People use their smartphones and tablets to access the internet more than ever before. This…

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What is Lead Generation?

Lead generation is the process of identifying, attracting, and nurturing potential customers for your business. It is a critical component of any marketing strategy as it allows businesses to build…

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Going Logo, Down in Acapulco.

Logos are one of the most important aspects of a brand's visual identity. A well-designed logo can help to create a strong brand identity and build trust with customers. In…

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Just your type(ography)

Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. It has been an essential aspect of communication for centuries, playing…

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